"I recently had the privilege of hosting another martech intern, which was a marvelous experience. Bringing an intern on board requires commitment and planning, especially when designing projects that create real value for both the organization and the intern. One of the best opportunities is to assign work that falls into the important but not urgent quadrant of the Eisenhower Matrix - critical tasks that often get pushed aside in the rush of daily priorities."
"Martech documentation is vital but takes focus to develop and maintain. This is where an intern can genuinely help. Whether documentation already exists or not, the intern will need to engage marketing stakeholders to understand the platforms they use. They'll gather key details: How much the platform costs. How it meets its use-case objectives. Who uses it. How it integrates with other tools. Other critical information."
Hosting a martech intern requires commitment and planning, especially when designing projects that create real value for both the organization and the intern. Assigning work in the important-but-not-urgent quadrant enables interns to tackle critical tasks that are often deferred amid daily priorities. Early collaboration with colleagues uncovers insights that increase project impact. A martech inventory and documentation project allows interns to engage stakeholders, record costs, use-cases, users, integrations, and other critical details. That documentation supports renew-or-retire decisions, reveals overlaps, anticipates stakeholder needs, and gives interns exposure to diverse teams and technology ecosystems.
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