"'Elite' partnership is an invite-only level of partnership that's reserved for top-performing digital agencies. Each year, Google handpicks around 150 agencies to join this tier. To be invited, you must have delivered 'best-in-class' results for clients; grown revenue across all product categories; and striven for the adoption of new technologies. Agencies in this tier have access to a host of additional benefits to assist with account growth, including bespoke optimization and expert training sessions;"
"The first step, and one of the simplest, is to get certified by passing Google exams. There are several product-based exams offered by Google that can be found on Skillshop. Exams typically contain around 50 questions and last for up to 75 minutes. Once you've passed an exam, the certification lasts for 12 months. Having all account strategists attached to your Google ads account certified is preferable, but only 50% need to be certified in at least one product area to meet Google's requirements."
Elite partnership is an invite-only tier reserved for top-performing digital agencies, with Google selecting around 150 agencies each year. Invitations require delivering best-in-class results, growing revenue across all product categories, and driving adoption of new technologies. Elite agencies receive benefits such as bespoke optimization and expert training sessions, in-depth competitor and market reviews, brand reviews and audience persona reports, early access to betas, prioritized GA4 support, and privacy-focused resources. Key actions to gain recognition include getting certified through Google Skillshop exams—exams typically have ~50 questions, last up to 75 minutes, and certifications last 12 months—and ensuring at least 50% of account strategists hold certifications. Agencies must also pursue coherent, agile strategies and continuous optimization to achieve best-in-class outcomes.
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