"GroundTruth, an advertising platform leading the way in location- and behavior-based marketing, empowers brands to connect with consumers through real-world behavioral data to drive real business results."
"As our advertising platform scaled to process increased volume of ad requests and third-party segment ingestion, maintaining our Aerospike-based caching infrastructure introduced significant operational complexity and rising costs, while also compromising performance and limiting our ability to scale efficiently."
GroundTruth uses location- and behavior-based marketing and real-world behavioral data to connect brands with consumers and drive business results. Increased ad request volumes and third-party segment ingestion forced platform scaling. The Aerospike-based caching infrastructure added significant operational complexity and produced rising costs. Caching maintenance compromised overall performance. The caching approach also limited the platform's ability to scale efficiently to handle growing traffic and data ingestion demands. Architectural and operational constraints from the caching layer created both cost and performance barriers to continued platform growth.
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