"Google announced it will replace the existing Local Services Ads badges, including Google Guaranteed, Google Screened, and License Verified by Google badges and icons with a new verified badge. This is happening October 20, 2025, Google said this is about "simplifying badging by launching a single, more cohesive Google Verified badge for all advertisers." Again, Effective October 20, 2025, Local Services Ads will be launching a single Google Verified badge for all advertisers."
"With that, Google will discontinue all existing Local Services Ads badges, including Google Guaranteed, Google Screened, and License Verified by Google, effective October 20, 2025. Google also said, "The Money Back Guarantee associated with the Google Guarantee badge will also be discontinued." Here is what it looks like: We saw Google testing removing green screened checkmarks and other changes to the badging over the past several months."
Google will replace existing Local Services Ads badges — Google Guaranteed, Google Screened, and License Verified — with a single Google Verified badge effective October 20, 2025. All current Local Services Ads badges and icons will be discontinued on that date. The Money Back Guarantee associated with the Google Guarantee badge will be discontinued. Google tested changes to badging over recent months, including removing green screened checkmarks and experimenting with various verified advertiser labels such as blue and gold ad badges. Impacted advertisers received email notifications about the forthcoming badge consolidation and policy changes. The consolidation aims to simplify and create a cohesive verification experience for advertisers.
Read at Search Engine Roundtable
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