"Google has previewed a range of coming ad innovations, powered by artificial intelligence, as it looks to evolve its ad options in line with discovery trends, and help marketers maximize the opportunities of improved systematic understanding of consumer preferences. In her annual letter, Google's General Manager of Ads and Commerce Vidhya Srinivasan has shared some insight into Google's planning, and where you can expect to see more innovation throughout this year."
"First off, Srinivasan shares details of Google's latest ads in AI responses, with a new ad option that will showcase relevant products based on an AI answer. As this sequence shows, Google will soon provide a new ad placement that will highlight relevant product matches that align with its AI answers. Google says that the promotions will be clearly marked as Sponsored, so there'll be no confusion about these being paid placements."
"Google's also developing its Direct Offers option, which will enable businesses to offer promoted deals tailored to an AI response. That will more directly align promoted deals with AI answers, providing another way for marketers to tap into the rise of AI chatbot usage. Google's also looking to expand its AI agent tools, which it believes will become a bigger consideration, as more consumers become accustomed to getting AI tools to undertake tasks for them."
Google will introduce ad placements that showcase relevant product matches within AI-generated answers, clearly labeled as Sponsored. Testing of these AI answer ads is underway, with a planned launch later this year. Direct Offers will enable businesses to promote deals tailored to specific AI responses, aligning promotions with conversational queries. Google is expanding AI agent tools and the Universal Commerce Platform (UCP) to standardize business connections across the shopping journey, including secure digital identity and payments. UCP-powered checkout is rolling out in the US, letting shoppers buy from Etsy and Wayfair in Search AI Mode and the Gemini app, with Shopify, Target, and Walmart coming soon.
Read at www.socialmediatoday.com
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