"The last time we reported on Google ranking volatility was right before Thanksgiving and that one was a very big one. Then before that was November 20th and then November 12th and then before that with what I called the Movember update around November 8th and then the Halloween update and then between October 15th to 17th and then on October 7/8th."
"Someone help me. Why am I still up at 4am in the morning editing articles? More so when traffic is still dropping.. I need my sanity tablets... I'm wondering the same thing. Since Wednesday, traffic has dropped by another 80%. I don't even need to mention advertising revenue, and I'm slowly starting to fear that things won't recover and the news site will just die out. Something happened between Dec 2nd and 3rd. -50% drop. Worst drop last night. Not a single user between noon and 4am. We are at 30% of normal traffic."
Intense Google Search ranking volatility began late yesterday, with several SEO tracking tools reporting spikes. The SEO community reported sharp traffic declines and a temporary Google Analytics real-time issue that was later resolved. Multiple webmasters reported drops between 50% and 80%, long periods with no users, and some sites at roughly 30% of normal traffic. Recent volatility dates include right before Thanksgiving, November 20, November 12, November 8 (Movember), Halloween, October 15–17, and October 7–8. No official Google communication about the current changes has been provided.
Read at Search Engine Roundtable
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