
"Query groups solve this problem by grouping similar queries. Instead of a long, cluttered list of individual queries, you will now see lists of queries representing the main groups that interest your audience. The groups are computed using AI; they may evolve and change over time. They are designed for providing a better high level perspective of your queries and don't affect ranking."
"The new Queries leading to your site card in the Insights report offers a better organized summary: Group performance: You will see the total clicks for the entire group, giving you the overall group's performance. Queries list: A list of the queries that belong to this group ordered by clicks (this list may be truncated). The query with the largest number of clicks will appear first"
Query groups aggregate similar search queries into topic-level groups computed with AI, enabling a higher-level view of audience interests. Each group displays total clicks for the entire group and a list of member queries ordered by clicks, with the top-clicked query first and lists possibly truncated. Groups may evolve over time and do not affect ranking. The Insights report surfaces a "Queries leading to your site" card summarizing group performance. The feature simplifies tracking trends across traditional search, AI Overviews, and AI Mode, but separation by traffic source is not yet available. Rollout is gradual and requires large query volumes per property.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]