"Google held the Search Central Live event in Dubai just a couple of days ago. It seems like the vast majority of what was presented at the event was presented at prior events. But I wanted to share that Google again said that links or site moves or technical SEO won't fix your rankings if you have overall quality issues with your site."
"One slide that Shahid Maqbool posted on LinkedIn says: Links / site-moves don't solve a quality issues Technical SEO doesn't fix quality issues (but it's good for other things!) Here is that slide: Again, this is not new, we covered it countless times. But I figured I'd share that this was on one of the slides and probably presented before at other Search Central Live events."
"Here are some of the threads on LinkedIn that I found with some coverage from the event, but I didn't see anything new. Unless I missed something? For everyone who couldn't attend Google Search Central Live Dubai 2025, I took some pictures from the event., Shahid Maqbool on LinkedIn Missed Search Central Live Dubai? Here's what went down., Afifa Ansari on LinkedIn"
Google reiterated that links, site moves, and technical SEO cannot compensate for poor overall site quality when determining rankings. Technical SEO remains valuable for crawling, indexing, and other technical aspects, but it will not resolve fundamental content quality problems. Slides at Search Central Live Dubai restated these points and aligned with guidance from prior events. Multiple LinkedIn posts and photos circulated summarizing the event and its slides. No major new guidance emerged beyond earlier presentations. The practical emphasis is on improving content quality and user experience to positively influence search rankings.
Read at Search Engine Roundtable
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