"The site doesn't have PDP reviews enabled and isn't marking anything up on the page related to reviews as a result (the correct practice). Instead, the site displays and links to their Google Business Profile at the top of all PDPs, with the number of reviews and average rating included. Surprisingly, Google is bypassing their previous systems for review snippets for PDPs that are either picked up through structured data or feed-related information and taking into account the text that is shown on the page."
"There is a major flaw in this approach from Google's end, as any site could make up an average rating and add it to their PDPs, and Google would then show it in search results at scale for all products - and it wouldn't technically be against any specific guidelines. And no, this isn't being picked up directly from the GBP listing. The reason that I know this is because it is providing an exact number of reviews (3000 of them), while the GBP listing has much more than this (over 4000 now). In the meantime, my client is receiving considerable benefit from this issue, so I can't complain."
Google Search is displaying incorrect product review snippets by extracting rating text visible on product pages that link to Google Business Profile review counts rather than using structured product review markup or feeds. The retailer's product detail pages do not include product review schema and instead display a link to the Google Business Profile with the number of reviews and average rating. Google appears to be using that on-page text to generate review snippets, producing mismatches with actual GBP totals. The flaw could allow fabricated average ratings to appear in search results at scale, benefiting affected retailers.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]