"Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she picked PMax channel performance reporting as her number one feature release for Google Ads in 2025. Ginny Marvin wrote on X, "I'd have to give it to PMax channel performance reporting." But she also listed some runner ups and they include:"
"I'd have to give it to PMax channel performance reporting but others that stick out as a result of advertiser feedback are: * AI Max for Search beta rollout with configurable settings, new controls & reporting * Demand Gen channel controls * Data Manager API to...- AdsLiaison (@adsliaison) December 24, 2025"
PMax channel performance reporting was selected as the top Google Ads feature launch of 2025. Additional notable releases included AI Max for Search beta with configurable settings, new controls, and enhanced reporting; Demand Gen channel controls; and the Data Manager API. Advertiser feedback emphasized measurement improvements, control granularity, and AI-driven search capabilities. Short videos collected advertiser picks on the most impactful launches. The combined updates aim to improve reporting accuracy, provide configurable AI search behavior, expand demand-gen controls, and enable streamlined data management for advertisers.
#pmax-channel-performance-reporting #ai-max-for-search #demand-gen-channel-controls #data-manager-api
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