"Introducing Video assets in Creative content: Google has surfaced your brand and product videos to help you engage more customers and increase conversions. Engage more customers and increase conversions with your videos on Google. In Video assets, Google brings together videos from your website and social channels as well as those generated by Al. You can manage how your videos are shown across Google in organic search results, your ad campaigns, and on your brand profile."
"I believe this is where you access Product Studio or parts of it, and all your videos and assets for your Merchant Center campaigns. This was spotted by Casey Gill who posted about it on LinkedIn - she wrote, "Video assets in new Google Merchant Center 'Creative Content' addition. This feature aims to enhance brand profiles and product listings across Google's paid AND organic placements."
Google Merchant Center now includes a Creative Content navigation area that consolidates brand and product videos and creative assets. Video assets include content sourced from websites, social channels, and AI-generated videos. Administrators can manage how videos display across organic search results, brand profiles, and advertising campaigns. Videos placed in Creative Content automatically become available in linked Google Ads asset libraries. The feature enables mapping videos to specific product listings and supports AI-powered product mapping from YouTube content. The centralization aims to increase customer engagement and conversions by surfacing relevant video content across paid and organic Google placements.
Read at Search Engine Roundtable
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