"Google is updating the Business Profile verification flow, and it's a potential trap for the unprepared. The options you select here carry heavy weight regarding compliance and future suspension risk. If you select 'My business is online only,' you are effectively disqualifying yourself, as online-only businesses do not qualify for a GBP and could face suspension."
"The hybrid model option 'My business has a physical location but travels to work at customers' locations' represents the classic Service Area Business with a storefront. This selection could trigger a workflow that eventually suspends the profile or forces the address to be hidden if the documentation doesn't perfectly match the selection made during verification."
Google has updated its Business Profile verification process with a critical selection step asking businesses to categorize their operational model. The available options range from physical locations to online-only businesses, with each selection carrying significant compliance implications. Selecting the wrong category can trigger suspension risks or force address hiding. Service area businesses with storefronts face particular risk if documentation doesn't perfectly match their selected category. Online-only businesses selecting that option may face immediate disqualification. The verification flow requires precise categorization to avoid future penalties and maintain profile compliance.
#google-business-profile #verification-process #business-categorization #compliance-risk #service-area-business
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