"Here are the new triggers: Reaches the end of a page's main article element and either they start scrolling back up, or 5 seconds elapse on mobile or 10 seconds on desktop. Is inactive for at least 30 seconds followed by user interaction (the timer starts after the last user interaction-for example, a scroll or click). Navigates backward using their browser's back button on supported browsers (currently Chrome, Edge, and Opera)."
"Google also posted these things to know: 1-month review period: While the new setting will appear in your account as turned on (checked) starting February 9, 2026, it will not affect your site's actual ad delivery for one month. During this period, your existing vignette behavior will remain unchanged. Automatic activation: You have the option to opt out, but if you take no action during the review period, the new triggers will automatically activate on March 9, 2026."
AdSense added three new vignette ad triggers, increasing the total to six triggers. A new Auto ads control named Allow additional triggers for vignette ads appears starting February 9, 2026 and manages both new and existing trigger methods. The new triggers include end-of-article behavior, a 30-second inactivity followed by interaction, and backward navigation via supported browser back buttons. Existing triggers include tab/window unhiding, clicking the browser navigation bar (desktop), and switching to a new tab opened within the same site. A one-month review period delays effect until March 9, 2026 unless publishers opt out, with existing frequency caps maintained.
Read at Search Engine Roundtable
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