"We've heard your requests for faster API access to Ads features available in the Google Ads UI. We will accelerate our launch timeline to have Google Ads API monthly releases, except for during the end of year holiday period."
""increase the number of major releases from 3 per year to 4 per year." The other releases will be "minor releases, only adding incremental new non-breaking features.""
"We've heard your feedback! Starting January 2026, Google Ads API will move to monthly releases. This means faster access to more features through the API. Major API versions will be live for 1 year after launch, and minor versions will be non-breaking additive changes to provide extra benefit to your teams' integrations."
Google Ads API will move to a monthly release cadence beginning January 2026, except during the end-of-year holiday period. The release plan will raise the number of major releases from three to four per year; other releases will be minor, non-breaking, and additive to provide incremental features. Major API versions will remain supported for one year after launch. The sunset schedule was adjusted to reduce extra version migrations for developers, with projected sunsetting dates: V19 in February 2026, V20 in June 2026, V21 in August 2026, and V22 in October 2026. The goal is faster API access to Google Ads UI features.
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