"In December, Pinterest acquired tvScientific , the performance TV company best known for bringing outcomes-based buying to TV through its Guaranteed Outcomes product. It was one of the most significant ad tech acquisitions in years, with a nearly $20B Silicon Valley search platform betting on independent ad tech. Pinterest was explicit about why : "tvScientific's outcome-based CTV platform will be integrated directly into Pinterest's performance products, including its automation and AI-powered advertising suite, Pinterest Performance+.""
"As Eric Seufert has noted , Reddit's caution around loudly selling "outcomes" isn't philosophical; it's structural. With a smaller ad business than its peers, Reddit faces what Seufert calls "small platform syndrome." Reddit would probably double down on outcomes if it could, but the dynamics of its platform prevent it from doing so. The implication is that the ability to sell o"
The Outcomes Era is accelerating across major ad platforms and independent vendors. Pinterest acquired tvScientific to integrate an outcome-based CTV platform into its Performance+ automation and AI-powered advertising suite. Google, Meta, Amazon and Pinterest are converging on models where marketers declare desired outcomes and platforms optimize toward them. New AI-driven products such as Reddit's Max Campaigns report lower CPA and higher conversions among early testers, despite criticism about opacity. Structural limits on smaller platforms constrain some sellers from fully committing to outcomes, while market momentum and acquisitions signal continued adoption of outcome-based, automated advertising.
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