"Will Critchlow catches up with Mike King, founder and CEO at iPullRank to talk about GEO, fanout queries, agents, and what the cutting edge feels like at a top agency. Mike and Will go way back, so this episode covers a lot of ground, from SEO to Mike's view on the place of AI in the production of art. This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow."
"The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it. If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them. You can email us at podcast@searchpilot.com to discuss anything you hear on the show."
GEO, fanout queries, and autonomous agents are identified as key directions shaping the future of search. The cutting edge in agency practice emphasizes integrating these technologies operationally alongside traditional SEO techniques. AI is increasingly implicated in creative production, prompting examination of its role in art and content generation. SearchPilot provides tools and promotes an experimental approach that helps large ecommerce retailers shift SEO from reactive modes to controlled strategies. The recommended strategy prioritizes experimentation over prediction to discover effective search and SEO outcomes. Contact is available at podcast@searchpilot.com for further engagement.
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