"Following last year's trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote the latest AI products. Love it or hate it, the technology has become a star in its own right, alongside the latest movie trailers and snack brands."
"According to Svedka's parent company, Sazerac, it took roughly four months to reconstruct the Fembot and train the AI to mimic facial expressions and body movements, The Wall Street Journal reported. However, the vodka brand noted that certain aspects were still handled by humans, such as developing the storyline. The company partnered with AI company Silverside to create the Super Bowl spot, according to ADWEEK. Silverside AI is the same team behind recent AI-generated Coca-Cola commercials that sparked controversy."
"Anthropic's ad wasn't just about selling its Claude chatbot; it was about throwing shade. The commercial took a jab at OpenAI's plan to introduce ads to ChatGPT, with a tagline: "Ads are coming to AI. But not to Claude.""
AI dominated the 2026 Super Bowl ad lineup, used to both create commercials and promote AI products. Svedka released a 30-second spot "Shake Your Bots Off" that primarily used AI to recreate its robot Fembot and a new Brobot companion dancing at a human party. Sazerac said reconstruction and training took roughly four months, while humans retained control of the storyline. Svedka partnered with Silverside, the team behind controversial Coca-Cola AI spots. The move polarized viewers and reignited debates about AI’s impact on creative jobs. Anthropic ran an ad positioning Claude as ad-free, mocking OpenAI’s ad plans for ChatGPT.
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