"While quick, free-form messages offer businesses creative flexibility, you need structure to truly unlock WhatsApp's potential for scale. Think order updates, reminders, or even promotional campaigns that encourage repeat purchases. This is where using WhatsApp Business message templates becomes essential. They guarantee your communications-from customer inquiries and transactional messages to targeted marketing-go out smoothly without hitting roadblocks or violating Meta's policies."
"WhatsApp only lets you start a conversation with a user after they've given explicit opt-in. You can't just send them any message; you have to use a pre-approved message template (e.g., appointment reminders, order updates, promotions). Plus, if the 24-hour "customer care window" has expired (i.e., it's been more than 24 hours since the user last messaged you), you must use an approved template to reach out-whether you want to send an order update, a payment confirmation, an account update."
WhatsApp Business message templates are pre-approved, structured message formats that let businesses initiate or resume conversations with opted-in users. Businesses must use an approved template to message users after the 24-hour customer care window has closed. Templates support use cases such as order updates, appointment reminders, payment confirmations, account notifications, and promotional alerts designed to drive repeat purchases. Templates must follow specific formatting rules and be assigned to a designated category for approval. Template approval is handled through platform tools such as WhatsApp Manager. Structured templates reduce policy violations and enable scalable, consistent, and compliant customer communications.
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