"The findings demonstrate that 27 per cent of French internet users, and 24 per cent of German internet users have installed ad blocking software on their web browsers or devices, compared to the US where the install-rate is still in single figures (nine per cent), or the UK where it is 10 per cent (see chart below). Sourcepoint, a company that pledges to help publishers minimise the impact of ad blockers, has opened a German office,"
"Barokas, Sourcepoint's chief executive, confirmed with The Drum that his company had appointed Thomas Mendrina, to lead its German operations, which will be headquartered in Berlin, with a view to extending its headcount there to six in the mid-to-near future. The company also plans to open in France in the first quarter of next year. Barokas further went on to claim that interest in the Germany market was "very, very high", adding that the company was in 'test-phase', with some of the leading publishers there."
One-in-four internet users in mainland Europe's leading markets block online advertising, with 27% of French and 24% of German users installing ad-blocking software. The US install-rate remains nine percent and the UK rate is ten percent. Sourcepoint has opened a German office in Berlin and appointed Thomas Mendrina to lead its German operations, with plans to expand headcount and launch in France. French and German media owners, including Die Zeit, Handelsblatt and RTL, lost legal attempts against Eyeo's AdBlock Plus, with judges finding consumer installation lawful and Eyeo not subject to anti-competitive action. Sourcepoint aims to help publishers minimise ad-block impact.
Read at The Drum
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