"Virtual Sports continues to be an important and growing category for our customers globally. Inspired has been a trusted partner for many years, consistently delivering high quality, high performing content across our brands. Extending this partnership enables us to build on that success while offering even more compelling entertainment through new products like the enhanced Virtual Soccer with BetBuilder."
"The deal, announced Monday (March 16), means Entain brands around the world will continue offering Inspired's virtual sports portfolio across both online and retail channels. As part of the new agreement, customers will also see an upgraded version of Virtual Soccer with BetBuilder, which the companies plan to release ahead of this year's soccer World Cup."
"Players will be able to combine multiple selections within the same virtual football match, creating more customized bets in a format designed to mirror the flexibility customers have come to expect in traditional sportsbook markets."
Entain has extended its partnership with Inspired Entertainment through a new multi-year agreement, ensuring continued access to Inspired's virtual sports portfolio across online and retail channels worldwide. The renewal includes an upgraded Virtual Soccer with BetBuilder feature enabling players to combine multiple selections within matches, launching ahead of the soccer World Cup. Beyond maintaining existing content, the partnership will introduce new virtual sports products throughout the year as part of a broader expansion strategy. Entain recognizes growing customer interest in virtual sports globally and aims to accelerate new format introductions and expand simulated event offerings through this continued collaboration.
#virtual-sports #betting-partnership #content-expansion #sports-betting-innovation #entain-and-inspired-entertainment
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