The article emphasizes the importance of price research when assessing discounts, warning against deceptive marketing tactics. It introduces tools like Camelcamelcamel and Keepa to track Amazon price histories and fluctuations, allowing consumers to make informed purchase decisions. Additionally, it discusses Lightning Deals, which can lead to impulse buys, and encourages shoppers to be proactive in checking price trends before sales events. WIRED commits to fact-checking deals, helping consumers score the best prices year-round.
One tool we like to use is Camelcamelcamel, which tracks Amazon's prices over time. Paste the Amazon link or ASIN into Camelcamelcamel's search bar and you'll see an item's lowest recorded price.
WIRED always fact-checks deals to determine their quality. You can check out our ongoing deals coverage to find roundups of the best discounts available during Prime Day.
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