"I'm excited to join digitalAudience to help UK publishers and brands unlock first-party value in a privacy-respecting way, smarter match rates, stronger advertiser - publisher partnerships and better outcomes for users and businesses."
"digitalAudience is strengthening its presence in the United Kingdom as a priority growth market in 2026, appointing Paul Smith as managing director UK and Cristina (Rusu) Ghiuta as customer success manager UK. The expansion forms part of digitalAudience's broader strategy to build a privacy-first European data collaboration infrastructure, enabling brands, publishers and data owners to activate first-party data safely and at scale."
digitalAudience is prioritizing UK market expansion in 2026 by appointing Paul Smith as managing director UK and Cristina Ghiuta as customer success manager UK. Smith brings over 20 years of ad tech and digital media experience from roles at Just Premium, Smart Frame, and other companies, focusing on market development and partnerships. Ghiuta joins with extensive publisher account management experience from SmartFrame, GumGum, and JustPremium, leading customer onboarding and success. The expansion supports digitalAudience's strategy to build privacy-first European data collaboration infrastructure enabling safe first-party data activation. UK initiatives for 2026 include launching pilot programs with publishers, expanding agency partnerships, and contributing to industry privacy dialogue. This growth complements ongoing expansion across Germany, the Netherlands, and the Nordics.
#uk-market-expansion #privacy-first-data-collaboration #first-party-data-activation #ad-tech-leadership-appointments
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