"designed to identify Network Address Translation (NAT) connections - including large-scale ISP deployments - and bring deeper insight and reliability to IP-based decisioning. NAT is a foundational networking technology that enables multiple devices or users to share a single public IP address. While standard NAT is common in home and enterprise networks, Carrier-Grade NAT (CGNAT) and other shared-IP practices by ISPs have become increasingly widespread as a practical response to the global IPv4 address shortage."
""IP geolocation has evolved far beyond geolocating an IP address to a point on a map. With the growth of shared IP environments and persistent IPv4 scarcity, understanding IP behaviour is now a prerequisite for trustworthy insights," said Vinod Kashyap, chief product officer, Digital Element. "NAT Detector helps organisations distinguish NAT-associated addresses with confidence, empowering them to interpret IP data more accurately and act strategically across every connected channel.""
Digital Element launched NAT Detector as a new NetAcuity feature to identify NAT and shared-IP connections, including large-scale ISP deployments. NAT Detector reveals when public IP addresses represent shared infrastructure rather than individual users, addressing challenges from widespread CGNAT and IPv4 scarcity. The capability improves precision for audience segmentation, contextual and regional targeting, and location-based decisioning in advertising. It enhances cybersecurity and fraud detection by clarifying when traffic originates from shared networks, and supports DRM, licensing, and compliance by flagging potential mismatches between IP-based location and actual user location. The feature aims to increase confidence in IP-derived signals for multiple industries.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]