Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook

"Meta will be introducing new fees for advertisers in several regions in order to offset Digital Service Taxes and other location-based fees. The company emailed advertisers informing them that these will apply to certain locations in which ads are delivered, regardless of where the advertiser is based. Meta explained that the fee is separate from advertisers' campaign budget and will appear as a distinct line item on their invoice or transaction statement."

"In the Northern District of California, Judge Maxine Chesney has ruled that AI agents and agentic systems cannot access platforms' electronic systems without their permission. The ruling means that even if a user authorises an AI agent to access, purchase or search autonomously on a particular website or platform, doing so without its permission becomes an illegal act under computer access laws."

Meta is implementing new fees for advertisers in Austria, France, Italy, Spain, Turkey, and the UK to offset Digital Service Taxes and location-based fees. These fees apply based on where ads are delivered, not advertiser location, and will appear as separate line items on invoices starting July 1st. Increases range from 2-5%, with the UK seeing the lowest increase. A California judge ruled that AI agents cannot access platform systems without explicit permission, even with user authorization, establishing that unauthorized access violates computer access laws. This ruling stems from Amazon's lawsuit against Perplexity over autonomous purchasing. The IPA launched a new Playbook to assist agencies with developing pricing models.

Read at Exchangewire