"As of 1st September, 2025, IPA member agencies employed 24,963 people, down 6.8% year on year from 26,787. The decline was driven primarily by a 14.3% fall in headcount at creative and other non-media agencies, while media agencies posted modest growth of 2.4%. Staff turnover rose to 24.8%, retention fell to 68.6%, and vacancies dropped 40.8% to 680 open roles, reflecting a broader slowdown in hiring."
"Amazon is now reportedly exploring the launch of a marketplace that would allow publishers to license their content directly to AI developers, as technology companies seek more defensible data sources. According to The Information, the company has discussed the proposal with publishing executives and referenced a content marketplace in materials circulated ahead of an AWS publisher event this week. Amazon declined to confirm the plans but did not dismiss the report."
IPA member agencies employed 24,963 people on 1 September 2025, a 6.8% decline from 26,787 the prior year. The fall was driven by a 14.3% headcount drop at creative and other non-media agencies, while media agencies grew 2.4%. Staff turnover rose to 24.8%, retention fell to 68.6%, and vacancies fell 40.8% to 680 open roles. Women hold 40.8% of C-suite roles and ethnic representation is 25.5%, more than four times the 2007 level. Gender and ethnicity pay gaps remain at 19.5% and 19.4%. Amazon is exploring a marketplace for publishers to license content to AI developers. Spotify added users and more than tripled net profit after recent price rises.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]