Digest: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims
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Digest: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims
"Meta has launched a legal challenge against Ofcom over the fee and fines structure tied to the UK's Online Safety Act. The company argues that Ofcom's methodology for calculating penalties and regulatory charges based on a company's global revenue rather than UK-specific earnings is disproportionate and unfair. Under the legislation, breaches can result in fines of up to 10% of worldwide revenue or £18 million."
OpenAI plans to test ChatGPT ads in the UK, Brazil, Japan, South Korea, and Mexico, extending an advertising pilot beyond the US, Canada, Australia, and New Zealand. Ad targeting is most advanced in the US, where advertisers can target both logged-in and logged-out users. The expansion is expected to help gather data on user engagement, ad performance, and content effectiveness across regions. Samantha Jacobson is leaving The Trade Desk to join OpenAI as vice president of partnerships for monetisation, focusing on advertising, distribution, platform infrastructure, and emerging business models. Meta has launched a legal challenge against Ofcom over the Online Safety Act fee and fines structure, arguing that penalties based on global revenue rather than UK-specific earnings are disproportionate and unfair. Apple agreed to a $250m payout over Siri AI misrepresentation.
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