"HubSpot wrapped up 2025 with a batch of updates that feel very "operational" in the best way: more control over your data, clearer insights into how your segments are performing and practical AI improvements that reduce noise (and wasted credits). Below are the December 13 updates we think are most worth your time, organized into what managers will care about (visibility, performance, scalability) and what admins will appreciate (control, governance, cleaner systems)."
"What's new: The HubSpot connector for Claude can now create and update CRM records and log engagements (notes and tasks) directly from Claude's chat window. Claude can also generate insights using your full engagement history, including emails, calls, meetings, tasks and notes. Status:Create and update actions: Public BetaEngagement history insights: Live (GA)Applicable HubSpot Hubs: All HubsApplicable HubSpot Tiers: All Tiers (requires a paid Claude subscription)"
HubSpot released a set of operational updates focused on data control, visibility, and practical AI improvements. Live chat can now add reCAPTCHA protection to reduce bot spam and prevent AI tools like Customer Agent from engaging with non-humans. Segments includes a new Analyze view that reveals unusually growing or shrinking segments, overlap-caused targeting issues, and how segmentation is used across tools. The HubSpot connector for Claude can create and update CRM records and log engagements from Claude's chat window, and it can generate insights from full engagement history. Commerce Hub quoting now lets buyers edit or complete contact and company details directly on the quote before signing.
#data-control #segmentation-analytics #recaptcha-bot-protection #claude-crm-integration #commerce-quoting
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