Today’s search forum recap discusses several pivotal updates from Google, including changes to its service area business guidelines, which advise against adding countries or states. Google also expanded its consumer alerts feature, suspending review postings in the U.S. Local Service Ads now prominently feature reviews that mention specific attributes. Meanwhile, Microsoft is experimenting with a Copilot feature in Bing's search results. Other discussions among SEO professionals highlight ongoing technical SEO topics and insights into keyword growth trends, affirming that SEO remains vital despite AI advancements.
Google has updated its service area business guidelines, instructing businesses not to add countries or states to their service areas, emphasizing local targeting.
With the recent changes, Google has disabled posting reviews for Local Service Ads in the U.S., potentially influencing how businesses manage their online reputations.
Microsoft is testing a new feature in Bing called Copilot, designed as a floating search box, aiming to enhance the user experience in search results.
The article implies that while the rise of AI in search is significant, it does not spell the end of SEO, as essential practices continue to evolve.
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