"Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI‑driven event content platform used by B2B marketers. The deal brings together Cvent's large-scale enterprise capabilities and event management expertise with Goldcast's ability to turn live event moments into ready-to-use video assets and engagement insights across channels."
"The team will continue to serve existing customers while benefiting from Cvent's resources and reach to accelerate development, especially in AI-powered video automation and orchestration. "Our belief has always been that AI should empower marketers to ideate, edit, package, and distribute content at a pace that matches their ambition and without constraints of specialization, helping them win mindshare with authenticity and speed.""
"For Cvent, this adds a critical layer to its broader strategy to support event-led growth. While Cvent has long focused on enterprise event planning, the addition of Goldcast expands its capabilities into post-event activation - enabling marketers to automatically generate clips, captions, summaries and repurpose content across digital channels. The combined offering is designed to help brands increase return on event investment and reduce the friction between execution and engagement."
Cvent acquired Goldcast, integrating a video and AI-driven event content platform into Cvent's enterprise event-management capabilities. Goldcast positioned the acquisition as a natural evolution of its mission to help marketers turn events into scalable, repeatable content engines. The Goldcast team will continue to serve existing customers while leveraging Cvent's resources and reach to accelerate AI-powered video automation and orchestration. The combined offering enables automatic generation of clips, captions, summaries and repurposing across digital channels to improve post-event activation. The move aims to increase return on event investment, reduce friction between execution and engagement, and support event-led growth strategies.
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