"AI is creating a lot of anxiety among content creators and creatives, but that doesn't have to be the case. AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream. Among the tasks where AI can help creatives: Atomizing long-form content. Assisting in draft and ideation. Helping keep content on brand."
"In this episode of Conversations with MarTech, we're talking to Drew Brucker, head of brand and content at webinar and video platform provider Goldcast, about how AI can boost your content efforts, the pros and cons of the democratization of creativity, the enduring webinar format, brand marketing's resurgence and more. Follow Conversations with MarTech on: MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics."
AI can reduce anxiety among creatives by enabling teams to scale work, deliver better results, and amplify content beyond human-only capabilities. AI supports atomizing long-form content, assisting with drafting and ideation, and maintaining brand consistency. Topics highlighted include AI's role in speeding creative workflows, the pros and cons of democratized creativity, alignment between brand guidelines and democratized creation, and the evolution and resilience of webinars in the AI era. Episode timestamps map practical topics and questions about AI-driven content. MarTech is owned by Semrush and provides ongoing marketing coverage and resources.
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