The Competition and Markets Authority (CMA) has proposed designating Google with "strategic market status" (SMS) due to its overwhelming dominance in the UK search market, comprising over 90% of general search queries. As a result, more than 200,000 businesses depend on Google Search advertising. The CMA aims to improve competition by potentially requiring Google to provide choice screens for users, implement fair ranking principles, enhance content transparency for publishers, and ensure consumer search data is portable. Additionally, the CMA will explore generative AI's impact on search functionality.
"Google is the world's leading search tool and plays an important role in all our lives, with the average person in the UK making five to 10 searches a day."
"By proposing Google’s designation as 'strategic market status,' we aim to address the imbalance in competition and ensure fair access and transparency for all users and businesses."
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