ChatGPT apps are here: What OpenAI's new apps SDK means for marketers and developers

"OpenAI has officially launched a new generation of ChatGPT Apps, transforming ChatGPT into a full app platform where users can seamlessly interact with third-party services through natural language. Early partners like Booking.com, Canva, Coursera, Figma, Expedia, Spotify, and Zillow are already live, allowing users to design slides, plan trips, take courses, or browse homes without leaving chat."

"Developers are now able to build with the new Apps SDK, which extends the Model Context Protocol (MCP) to create both the logic and interface of an app. Later this year, OpenAI plans to roll out an app directory, monetization tools, and support for Business, Enterprise, and Edu users - effectively creating the first 'app store' for AI conversations."

"Using apps in ChatGPT is as simple as starting a conversation. You can call an app by name ('Spotify, make a playlist for my dinner party'), and ChatGPT will bring it directly into your chat, using context from the conversation to assist. The first time you use an app, ChatGPT will prompt you to connect it and confirm what data it can access."

OpenAI has launched ChatGPT Apps and the Apps SDK, transforming ChatGPT into a comprehensive app platform where users can access third-party services through natural language without leaving the chat interface. Early partners including Booking.com, Canva, Coursera, Figma, Expedia, Spotify, and Zillow enable users to design presentations, book trips, take courses, and browse homes directly within ChatGPT. Developers can build apps using the new Apps SDK, which extends the Model Context Protocol to create both app logic and interfaces. Users activate apps by name or through ChatGPT's contextual suggestions, with permission prompts on first use. OpenAI plans to launch an app directory, monetization tools, and support for Business, Enterprise, and Edu users later this year, establishing the first app store for AI conversations.

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