Can AI really replace your SEO team?

"AI is quickly becoming a crucial part of many industries, including healthcare, finance, retail, technology, and marketing. Many sectors are evaluating questions of skill, quality, efficiency, and workflow to determine which jobs still require human performance and which can be performed more effectively by AI. Most industries are arriving at a hybrid approach, implementing AI workflows to improve efficiency and productivity while maintaining a focus on human creativity and strategy."

"This is especially true for SEO, a field that interacts with AI on multiple levels, and is driven by the rise of AI search engines, AI content creation, and SEO tools and platforms that incorporate AI. AI should not replace your SEO team, but it can significantly improve your SEO strategies when implemented carefully. 3 SEO tasks AI can automate AI can help with a wide range of SEO tasks. From auditing sites to polishing content, AI can assist with both high-level strategy development"

AI is becoming integral across industries, prompting evaluations of which roles require human work versus machine performance. Most industries adopt hybrid workflows that combine AI-driven efficiency with human creativity and strategic oversight. In SEO, AI influences search, content creation, and tooling, augmenting rather than replacing in-house teams. AI accelerates campaign development by conducting rapid site audits and identifying crawl errors, duplicate content, and broken pages using tools like SE Ranking, Semrush, and Ahrefs. Technical SEO tasks such as meta tags, alt text, header tags, schema implementation, and Core Web Vitals prediction can be automated or assisted by AI. AI also speeds content polishing and high-level strategy development.

Read at Fast Company