"Starting early next year, Google's Chrome web browser will automatically block some of the most annoying and intrusive internet advertisements, including those that automatically play audio or prevent you from viewing a web page. Google is a member of the Coalition for Better Ads, which recently published guidelines to convince advertisers to stop using annoying ad formats. Google will design Chrome's ad blocker to filter out ads that don't meet those guidelines, the company announced on Thursday."
""In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018," Google Vice President of Ads & Commerce Sridhar Ramaswamy wrote in a blog post. Rumors of the blocker first surfaced last month."
Starting early next year, Chrome will automatically block some of the most annoying and intrusive internet advertisements, including ads that automatically play audio or prevent viewing a web page. Google will design Chrome's ad blocker to filter out ads that do not meet the Coalition for Better Ads guidelines. Google plans to stop showing ads on websites that are not compliant with the Better Ads Standards beginning in early 2018. The feature is expected to resemble Chrome's existing pop-up blocking. The Coalition identifies four unacceptable desktop ad types and eight unacceptable mobile ad types, including ads that cover more than 30% of a page and large sticky ads. Google expects this to reduce the use of third-party ad blockers that remove all ads.
Read at PCMAG
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