"Many people assume that AI assistants will work really well out of the box. They try a baseline version of the tool, get mediocre results, and decide the technology isn't great. But the tech isn't the problem; the setup is the problem. A generic assistant gives you generic output. To get high-quality results, you need to invest time in building the back end to transform the AI from a blank slate into a reliable team member."
"The first step is not to open your AI tool, but to create a comprehensive Brand Book. Think of this as the training manual you would hand to a new hire on their first day. This document is the foundation of your AI team and ensures every output aligns with your business identity. While a standard brand guide might be a few pages, an AI Brand Book is typically 50 to 100 pages long."
Build a team of specialized AI employees by creating a comprehensive AI Brand Book and training custom assistants. Generic AI produces generic output; backend setup and specialization drive quality. A Brand Book should be 50–100 pages and include a deep audience profile covering trigger events, emotional desires, perceived risks, and roadblocks. Use custom GPTs, Claude Projects, or Gemini Gems and invest time in configuring them to act like reliable team members. Properly trained AI assistants can handle up to 70% of projects previously done by humans or outsourced, allowing scalable content production and reduced hiring overhead.
Read at Social Media Examiner
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