Brave Bison's acquisition of MiniMBA for £19m marks a strategic move to expand in the professional training sector. MiniMBA has been providing MBA-level marketing education since 2016 and has trained around 40,000 professionals globally, partnering with major firms like Google and McDonald's. This acquisition aims to leverage the growing demand for marketing education, projecting a 43% increase in Brave Bison's revenue. MiniMBA will operate within a new practice focusing on skills, with lead educator Mark Ritson becoming a significant shareholder after investing £4m in the deal.
The deal marks a strategic expansion for Brave Bison, as they acquire MiniMBA to boost their training offerings and educational support for brands.
The acquisition of MiniMBA is expected to increase Brave Bison's revenue by 43% and adjust EBITDA to 80%, reflecting a strong investment in human capital.
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