"Unlike older "smart content," this works even for anonymous website visitors by tapping into company and industry data base on IP address. How it helps youThis is a major step forward in tailoring the buyer journey. You're no longer limited to personalizing for known contacts. Now you can deliver industry-specific landing pages, decision-maker-focused CTAs, or offers tied to company size and behavior before a form is ever filled out. It's about relevance at first touch, not just after conversion."
"It surfaces gaps in your content, makes recommendations for improvement and even tracks sentiment when your company is mentioned. Finally, a smarter way to quote in HubSpot What's new: HubSpot has introduced a brand-new CPQ (Configure, Price, Quote) tool with a drag-and-drop builder, tiered pricing and customizable quote content. Unlike the legacy quoting tool, this one makes it simple to tailor each quote for a specific customer without editing templates be"
HubSpot delivered 16 product updates spanning AI personalization, AEO for large language models, CPQ quoting, data enrichment, campaign tools, and UX refinements. The Personalization app creates CTA and landing-page variants for anonymous visitors by using IP-based company and industry data, enabling industry- and company-size targeted experiences before conversion. The AEO Strategy tool identifies content gaps, recommends improvements, and tracks brand sentiment in LLMs. The new CPQ includes a drag-and-drop builder, tiered pricing, and customizable quote content to simplify tailored quoting without template edits. Additional changes improve data reliability, campaign building, and sales efficiencies for revenue and CRM teams.
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