"European digital advertising platform Azerion has unveiled the results of its high-performing programmatic omnichannel strategy for luxury fragrance brand Maison El Nabil; the campaign was executed through Azerion's HAWK DSP in partnership with outdoor specialist Hypermedia and AiOO's real-time audience intelligence infrastructure for out-of-home (OOH). Timed to coincide with the brand's rebrand to 'Maison El Nabil' and its 'Luxury for Everyone' positioning at October's Beautyworld Dubai, the campaign demonstrated the impact of combining high-visibility premium digital OOH (DOOH) with precise mobile retargeting."
"This strategic activation was Azerion's first AI-powered creative execution in the luxury sector. AI-generated creatives provided by outdoor digital screen company VISUAAL were integrated with AiOO's real-time anonymised audience signals - such as verified screen-level exposure, demographic indicators, and attention metrics - to ensure brand messaging appeared across the Hypermedia network when it would have most impact. The campaign was commercially successful, with intent to purchase increasing 23 points to reach 41% among people who remembered the ads having been exposed to them."
"Brand awareness: Awareness was up 8 points among audiences exposed to the ads and recalling them, taking it to 15%. This increase saw El Nabil pass established competitors to become the second most recognised perfume brand in spontaneous awareness testing. Omnichannel synergy: The combination of DOOH integrated with display systematically outperformed single-channel exposure, proving that multiple touchpoints significantly amplify all key performance indicators (KPIs). Crucially, 70% of respondents exposed to both channels perceived the brand as 'Affordable Luxury', reflecting the core rebranding message."
Azerion ran a programmatic omnichannel campaign for Maison El Nabil using HAWK DSP, Hypermedia DOOH inventory, and AiOO real-time audience intelligence. AI-generated creatives from VISUAAL were combined with anonymised, screen-level exposure, demographic and attention data to display messaging at optimal moments. Purchase intent rose 23 points to 41% among ad-aware respondents and reached 30% for DOOH-only exposures; overall intent was 18%. Brand awareness increased eight points to 15%, elevating El Nabil to the second most recognised perfume in spontaneous testing. Combined DOOH and display outperformed single channels, with 70% of dual-channel audiences perceiving the brand as 'Affordable Luxury'.
#programmatic-omnichannel #digital-out-of-home-dooh #ai-generated-creatives #brand-lift--purchase-intent
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