Atlo Raises Funding to Digitalize Wholesale with AI

"A large part of our time was spent calling brands for basic information: What do you have in stock? What should we prioritize? What's selling well at our competitors? The information existed - it was just trapped in spreadsheets and inboxes at the brand, and nobody could pull it out for us. So we spent hours on manual outreach to get answers that should have been sitting in a dashboard,"

"This buyer-side perspective sets Atlo apart in the B2B SaaS space, where most solutions are built by sellers, not purchasers. The platform uses AI to predict reorder needs, automate follow-ups, and provide brands with real-time sell-in performance data - information that currently surfaces months too late in quarterly reports."

"Wholesale accounts for the majority of revenue for most interior design brands, yet orders, pricing, and follow-ups are still managed via email, Excel, and phone calls. The result? Brands with 500+ retailers often only engage meaningfully with 50-100 of them, leaving millions in potential sales untapped simply due to lack of visibility and follow-up."

"Atlo was developed in close collaboration with leading Scandinavian design brands, collectively representing thousands of retailers and millions in annual orders. The platform aims to eliminate wa"

Atlo is a Copenhagen-based startup building an AI-powered wholesale platform for interior design and lifestyle brands. The platform targets inefficiencies in B2B sales where ordering, pricing, and follow-ups rely on emails, spreadsheets, and phone calls. A buyer-side perspective drives the product, focusing on extracting information trapped in inboxes and spreadsheets. AI predicts reorder needs, automates follow-ups, and provides brands with real-time sell-in performance data instead of delayed quarterly reporting. Wholesale represents most revenue for many brands, yet limited visibility and follow-up reduce meaningful engagement with only a fraction of retailers. Atlo was developed with Scandinavian design brands representing thousands of retailers and millions in annual orders.

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