FunCorp, known for its viral mobile apps, faced user experience issues due to disruptive long interstitial ads. In collaboration with AppHarbr, a mobile-first ad quality solution provider, they managed to detect and block malicious ads effectively. This led to a 30% reduction in manual Quality Assurance workload, a 6% improvement in app retention by removing problematic ads, and a significant drop in support tickets regarding bad ad experiences. This case exemplifies the value of robust ad quality management in mobile app development and monetization.
App and game developers are challenged as they work to balance monetization with user experience. That's why our ability to increase FunCorp's retention by 6% after removing broken interstitials highlights the importance working with ad quality management technology.
The result was a 30% reduction in manual Quality Assurance (QA) workload. It also saw a 6% lift in app retention tied directly to removing the long interstitials, and there were 25% fewer support tickets related to bad ad experiences.
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