"Your phone buzzes at 6 a.m. It's ChatGPT: "I see you're traveling to New York this week. Based on your preferences, I've found three restaurants near your hotel. Would you like me to make a reservation?" You didn't ask for this. The AI simply knew your plans from scanning your calendar and email and decided to help. Later, you mention to the chatbot needing flowers for your wife's birthday. Within seconds, beautiful arrangements appear in the chat. You tap one: "Buy now." Done."
"This isn't science fiction. On Sept. 29, 2025, OpenAI and payment processor Stripe launched the Agentic Commerce Protocol. This technology lets you buy things instantly from Etsy within ChatGPT conversations. ChatGPT users are scheduled to gain access to over 1 million other Shopify merchants, from major household brand names to small shops as well. As marketing researchers who study how AI affects consumer behavior, we believe we're seeing the beginning of the biggest shift in how people shop since smartphones arrived."
AI assistants are moving shopping from search-driven behavior to proactive and autonomous transactions. The Agentic Commerce Protocol enables instant in-chat purchases from platforms like Etsy and planned access to over one million Shopify merchants. AI can monitor calendars and emails to surface recommendations (ambient AI) and will progress to execute purchases with minimal input (autopilot AI). This evolution changes discovery, reduces user-initiated control, and alters retailer-consumer interactions, personalization, payment, and fulfillment flows. Early deployments indicate a foundational shift in shopping behavior comparable in magnitude to the smartphone revolution.
Read at Marsmag
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