"A Capgemini study conducted in October/November 2024 found that 58% of consumers now rely on AI tools for product recommendations, rather than traditional search engines. And broader usage patterns continue to accelerate: ChatGPT adoption grew nearly 70% in the first half of 2025, with shopping-related queries doubling during that period, according to Bain & Company reports. Meanwhile, people are completing more of their research directly within AI-generated results, a major departure from the classic "search, click, browse" pattern of the last two decades."
"For businesses that depend on traditional search visibility, these shifts represent a structural change. And they place new importance on something many organizations have historically underestimated: whether their websites are built in ways that AI systems can actually understand. AEO and GEO: The New Rules of Discoverability As AI tools begin interpreting and delivering more of the web's information, two concepts are emerging as essential to online visibility: answer engine optimization (AEO) and generative engine optimization (GEO)."
AI-powered platforms and overviews are becoming primary entry points, dramatically shifting online discovery and consumer behavior. Traffic from AI tools to U.S. retail sites surged, and a majority of consumers now rely on AI for product recommendations. ChatGPT adoption rose sharply in early 2025, with shopping queries doubling, and users increasingly complete research within AI-generated results rather than clicking through to websites. Google AI overviews appear in a large share of queries, reducing outbound visits. These dynamics create structural risk for businesses dependent on traditional search and raise the need to format site content so AI systems can extract and interpret it, driving AEO and GEO practices.
Read at Centre Daily Times
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