"Ads have officially come to ChatGPT. OpenAI has started testing out paid advertisements on both its free model and lowest-priced tier, which costs $8 a month. (Users that opt to pay $20 or more per month or use ChatGPT through a work account will never see ads, the company says.) The pilot program includes major retailers, such as Target and Williams Sonoma, technology companies such as Adobe, and well-known consumer brands such as Audible, Ford, Mazda, Mrs. Meyers, HelloFresh, and Factor."
"We had an internal team thinking about this opportunity, and one of the things that they were really excited about was launching an app within ChatGPT. That started opening the conversation with OpenAI as we were going through the process of building a native app for the Knot within ChatGPT, which we launched a couple weeks ago. What are your goals for advertising on OpenAI?"
OpenAI launched a pilot testing paid advertisements in ChatGPT’s free model and its $8-per-month tier while leaving $20-or-more subscribers and work accounts ad-free. The pilot includes major retailers, tech companies, and consumer brands such as Target, Williams Sonoma, Adobe, Audible, Ford, Mazda, Mrs. Meyers, HelloFresh, and Factor. The Knot Worldwide is participating and also launched a native app within ChatGPT. Approximately 36 percent of couples are using AI in wedding planning, prompting The Knot to explore the space more rigorously into early 2025. The Knot aims to learn user engagement, identify relevant information, and help shape platform development.
Read at Inc
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