"adWMG has announced the launch of Mobile UA, a new user acquisition solution designed for mobile studios and agencies running performance-based app growth campaigns. The new offering gives advertisers access to 1.4 trillion available ad requests through the adWMG DSP, enabling mobile app marketers to scale CPI and CPA campaigns across high-quality traffic sources."
"Mobile UA is designed for performance-driven mobile growth teams that want a simple and direct way to launch campaigns through a DSP environment. Advertisers can run: CPI campaigns focused on driving mobile app installs. CPA campaignsfocused on post-install actions such as registrations, subscriptions, purchases, or other in-app events. By connecting campaign tracking through leading mobile measurement partners, adWMG enables transparent performance tracking and campaign optimisation."
"adWMG has made the onboarding process straightforward for mobile studios and agencies: Sign the contract Complete the partnership agreement with adWMG. Choose adWMG in Adjust or Singular Select adWMG as the media partner inside your MMP account. Share the tracking URL Provide the campaign tracking link for your mobile app. Start receiving installs and actions Launch the campaign and begin receiving mobile installs and in-app events through the adWMG DSP."
"The Mobile UA solution is currently available for advertisers promoting Games and Utilities apps. With direct DSP access, large-scale ad request availability, and support for MMP-based attribution, adWMG's Mobile UA offering gives mobile advertisers a simple way to launch and scale app growth campaigns. Mobile studios and agencies can now partner with adWMG to run CPI and CPA campaigns and grow their apps through performan"
Mobile UA is a user acquisition solution for mobile studios and agencies running performance-based app growth campaigns. It provides access to 1.4 trillion available ad requests through the adWMG DSP to scale CPI and CPA campaigns across high-quality traffic sources. The offering supports acquiring users, driving installs, and optimizing for in-app actions across Games and Utilities app categories. CPI campaigns focus on mobile app installs, while CPA campaigns focus on post-install actions such as registrations, subscriptions, purchases, or other in-app events. Campaign tracking is connected through leading mobile measurement partners to enable transparent performance tracking and campaign optimization. Onboarding involves signing a contract, selecting adWMG in Adjust or Singular, sharing a tracking URL, and launching campaigns to receive installs and in-app events.
#mobile-app-user-acquisition #cpi-and-cpa-campaigns #adwmg-dsp #mmp-attribution #games-and-utilities-apps
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