"AdPlayer.Pro, an international provider of digital video ad technologies, has released the company's Q4 2025 results, highlighting the release of new features and format variations across its core products. According to the announcement, between October and December 2025, the AdPlayer.Pro team delivered a series of substantial upgrades to the company's video ad server, focusing on expanding the scope of targeting and whitelisting capabilities, specifically for the CTV and mobile apps,"
"In addition, in Q4 2025, AdPlayer.Pro strengthened the platform's programmatic auction controls by introducing new SChain configuration options, ensuring clearer bidding dynamics for auctions with multiple Prebid and/or oRTB sources involved. The impact of these upgrades was evident during the 2025 winter holiday season, traditionally marked by traffic surges, helping the company's partners to achieve an average 7-11% improvement in their campaign performance in various contexts, according to AdPlayer.Pro monitoring data."
"Alongside the platform's feature enhancements, between October and December 2025, AdPlayer.Pro also rolled out Interstitial Video Ads 2.0, the revamped ad format variation, fully customisable and configurable on publishers' end, enabling its flexible implementation across various platforms and screens. The initial feedback following this release indicates its effective performance on both the conventional horizontal and the fast-growing vertical placements, which gained notable traction during the holiday season and in the first weeks of January 2026, too."
Between October and December 2025 AdPlayer.Pro implemented substantial upgrades to its video ad server, expanding targeting and whitelisting capabilities specifically for CTV and mobile apps to improve precision and ad performance in top environments. Q4 enhancements added new SChain configuration options to strengthen programmatic auction controls and clarify bidding dynamics when multiple Prebid and/or oRTB sources participate. The upgrades helped partners record an average 7–11% improvement in campaign performance during the 2025 winter holiday traffic surge. AdPlayer.Pro also rolled out Interstitial Video Ads 2.0, a fully customizable format configurable by publishers and effective across horizontal and vertical placements. The 2026 roadmap will continue emphasizing product customization.
#ctv-and-mobile-targeting #programmatic-auction--schain #interstitial-video-ads-20 #campaign-performance-improvement
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