Adform announces an enhanced partnership with Adsquare to deliver an industry-first implementation of the Agentic Real-Time Framework (ARTF) inside Adform’s DSP. ARTF provides a standardized, privacy-secure layer that lets external players bring their own agent and drive outcomes directly within the DSP. ARTF is part of the IAB Tech Lab ARTF standard within the Agentic Advertising Management Protocols (AAMP), where it supports on-premise bid request enrichment and execution. The framework enables privacy-safe activation of external data and signals without requiring off-platform data sharing. The integration allows advertisers to apply Adsquare capabilities such as geospatial and offline data in real time, reducing the need for bespoke integrations and supporting broader ecosystem adoption.
"Adform, the integrated advertising platform built for the agentic age, today (27th May 2026) announces an enhanced partnership with Adsquare, the real-world data platform for the outcomes era, to deliver an industry-first implementation of the Agentic Real-Time Framework (ARTF). Ushering in a new era of technological collaboration, this standardised and privacy-secure layer enables external players to bring their own agent and drive outcomes directly within Adform's DSP."
"The IAB Tech Lab ARTF standard is part of the Agentic Advertising Management Protocols (AAMP), a broader industry initiative that defines standards for agentic advertising. Within AAMP, ARTF sits in the agentic foundations layer, providing a high-performance, standardised approach to on-premise bid request enrichment and execution. Crucially, it enables privacy-safe activation of external data and signals within the DSP, without requiring off-platform data sharing."
"By collaborating to implement one of the first ARTF integrations, Adform and Adsquare are demonstrating how external signal providers can seamlessly cohabit within a DSP environment using this new agentic framework. This approach eliminates the need for complex, bespoke integrations, clearing the path to broader, frictionless ecosystem adoption."
"Through this enhanced integration, advertisers can instantly apply Adsquare's sophisticated data capabilities, including geospatial and offline data, in real time. This supports more informed decision-making today while opening up future opportunities for agentic media buying."
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