"I treat it like my sharpest strategist, fastest researcher, and most unflinching truth-teller. As the CEO of Quantious, a future-forward marketing agency that works with tech companies, my job is to stay fast, smart, and endlessly curious; not just for myself, but for my clients. Having executive-level AI by my side is how I operate at scale without sacrificing strategy or soul."
"When you're running a fast-growing company, you're constantly making judgement calls without all of the details. Most people want ChatGPT to flatter them. I want it to challenge me. I run new product ideas, positioning statements, and brand hypotheses through AI to surface the cracks I didn't see. I use it to model outcomes, debate assumptions, and yes, poke holes in the "perfect" plan I thought I had."
AI functions as an executive copilot in planning meetings, brainstorms, and moments when decisions must be made without complete information. It operates as a strategist, researcher, and truth-teller, enabling leaders to stay fast, smart, and curious while scaling work without losing strategy or soul. AI helps model outcomes, debate assumptions, and identify flaws in product ideas, positioning statements, and brand hypotheses. Teams can train AI with personas and iterative feedback to provoke sharper, less agreeable perspectives. Properly trained AI accelerates experimentation, surfaces risks, and frees time for creative leadership that cannot be automated.
Read at Fast Company
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