""Ours is a people industry." Those were the first words out of my mouth as I collected the Ad Tech Personality of the Year award back in November. For me, and for all those who have lifted this trophy before, that's what makes the accolade so meaningful. It's recognition from peers, colleagues, and friends who know firsthand the energy, commitment, and collaboration that fuel progress in our industry."
""This past year has been dominated by headlines about AI taking our jobs, automation eroding human connection, and younger generations opting for remote-first careers. Against that backdrop, it feels like this award matters even more. It's a reminder that ad tech doesn't thrive on technology alone - it thrives because of people. It's people who bring the spark, the innovation"
Final shortlists for the 2025 Ad Tech Personality of the Year and Ad Tech Rising Star awards are confirmed. The Personality award recognises an industry figure with consistent contributions; the Rising Star highlights an individual making notable progress. Winners will be decided at The Wires awards ceremony on 13 November at One Marylebone NW1, following a final vote on the night. Attendance can be arranged by emailing Laura Carty at laura@thewirecorp.com to secure a table. Last year's winner emphasised that ad tech is driven by people rather than technology alone, noting concerns about AI, automation, and remote work but insisting human collaboration fuels progress.
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