Apr 5 
from Hubspot
Why P2P Marketing Might Be a Good Alternative to Influencer Marketing
Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. 1
Some older forms of P2P marketing include Yelp, reviews on personal business' websites, and good old-fashioned conversations between your consumers and their friends and family. 1
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