"In my 22 years as an entrepreneur, I have done just about everything possible to generate business. I have run networking groups, spoken at countless retreats and conferences, and leveraged clients for introductions to prospective clients. On the marketing side, I have invested in SEO, PPC, written hundreds of articles, published five books, and created more than 1,000 videos. With all of that experience, nothing, and I mean nothing, has compared to the power of my BE THAT LAWYER podcast."
"Meeting the right people Getting meetings with high-value referral sources and true decision makers is a challenge for many lawyers. It feels awkward to approach them and even worse to pitch them. Podcasting removes that tension completely. Instead of asking for business, you invite them into a valuable conversation. You give them visibility. You make it about them, not you. That builds trust from the first exchange."
"A clear example is the reach it creates. My podcast videos now appear on Above the Law, giving me a broader and more credible audience than ever before. When you build a strong and consistent podcast, respected platforms want to align with your content. That kind of association does not happen when you stay invisible. Meeting the right people Getting meetings with high-value referral sources and true decision makers is a challenge for many lawyers."
Extensive entrepreneurial and marketing efforts across networking, speaking, client referrals, SEO, PPC, articles, books, and videos produced limited growth compared with podcasting’s impact. A consistent podcast with more than 550 episodes in under six years and assistance launching more than a dozen lawyer shows generates unique and lasting value. Podcasting expands reach and credibility through placement on respected platforms like Above the Law. Podcast interviews remove awkward pitching, invite high-value referral sources into meaningful conversations, provide guest visibility, build trust quickly, and can lead to high-profile collaborations and deeper professional relationships.
Read at Above the Law
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